Accerating Cloud Adoption
Dev9 is a custom software development firm focused on Cloud services. With a foundation in Continuous Delivery, Dev9's experienced software architects deliver the needed expertise to identify, develop and implement custom Cloud strategies. The company offers specialized services for Cloud Adoption, Cloud Infrastructure and Cloud Modernization. Their certified developers operate on Amazon Web Services, Google Cloud Platform and Microsoft Azure to ensure the best results for every project.
Dev9 reached out to Rebecca MacLeod in late 2015 to help fill gaps in marketing. Rebecca came on board and asessed the current marketing efforts, and started with helping the company define their buyer personas. Working with the business development team, she also discovered gaps in the collateral available to support sales efforts. Along with a B2Launch graphic designer and writer, the team worked diligently to create new marketing materials that would resonate with Dev9 buyers and highlight the company's amazing talent and skill.
In late 2016, the company made a pivot to focus fully on Cloud services. Rebecca joined at that point as the interim VP of marketing, and helped the organization make the high-level shift to the new service area. She guided the company in new messaging and positioning, helped the company build case studies, implemented a robust content marketing and event program to support the shift, and helped forge relationships with critical platform partners. She also helped build a new marketing team to support the company's on-going growth.
- buyer persona discovery
- new marketing collateral - design and writing
- white papers - design and writing
- messaging and positioning
- website redesign
- team management
- project management
- content marketing
- event management and marketing
- social media marketing
- partner marketing