Accerating Cloud Adoption

Dev9 is a custom software development firm focused on Cloud services. With a foundation in Continuous Delivery, Dev9's experienced software architects deliver the needed expertise to identify, develop and implement custom Cloud strategies. The company offers specialized services for Cloud Adoption, Cloud Infrastructure and Cloud Modernization. Their certified developers operate on Amazon Web Services, Google Cloud Platform and Microsoft Azure to ensure the best results for every project.

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Update: Dev9 announced an acquisition by Nortal, a multinational strategic change and technology company, on October 2, 2018.

B2Launch Involvement

Dev9 reached out to Rebecca MacLeod to help fill gaps in marketing. Rebecca came on board and asessed the current marketing efforts, and helped the company define their buyer personas. Working with the business development team, she discovered gaps in the collateral available to support sales efforts. The B2Launch team created new marketing materials that would resonate with Dev9 buyers and highlight the company's amazing talent and skill.

Rebecca later supported the company in a successful pivot to focus fully on Cloud services. As interim VP of marketing, she helped the organization make the high-level shift to the new service area. She guided the company in new messaging and positioning, helped the company build case studies, implemented a robust content marketing and event program to support the shift, and helped forge relationships with critical platform partners. She also helped build a new marketing team to support the company's on-going growth.

Service Highlights

  • buyer persona discovery

  • new marketing collateral - design and writing

  • white papers - design and writing

  • messaging and positioning

  • PR

  • website redesign

  • team management

  • project management

  • content marketing

  • event management and marketing

  • social media marketing

  • partner marketing

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