The Asteroid Mining Company
Planetary Resources, Inc., – the asteroid mining company – was founded in 2009. Planetary Resources, Inc. aims to be the global leader in asteroid mineral exploration. The company has significant experience in the engineering of space systems from cradle to grave and established expertise in critical space system functions in the global team. Planetary Resources will be the leading provider of resources for people and products in space through its goal of identifying, extracting, and refining resources from near-Earth asteroids. Planetary Resources was acquired by ConcenSys in October of 2018.
The asteroid-mining company engaged Rebecca MacLeod of B2Launch to develop a suite of marketing assets to announce a deep space exploration mission on a very tight timeline.
In a few short months, Rebecca managed the production of multiple high-impact deliverables including a full website redesign, a 3D animation illustrating Planetary Resources' upcoming mission, infographics and live-action films.
audience persona discovery
messaging and positioning
vendor sourcing, negotiation and management
website redesign and deployment
led the development of new marketing assets for the mission:
live action films
Preview: 3D Animation
Rebecca worked with the company and a professional animator to create an exciting visual representation of the company's upcoming mission.
Rebecca helped the team create numerous infographics to easily explain the complex mission.