About Us

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Results-driven Marketing

We work with organizations to develop tailored marketing strategies and tactical plans that deliver results.

B2Launch is a Seattle-based marketing consultancy. Founded by Rebecca MacLeod, the company is comprised of nimble, flexible problem-solvers who are skilled in quickly assessing needs, then acting intelligently and decisively to create results. 

“During Rebecca MacLeod’s tenure with our organization, the company grew over 300%. Rebecca’s contributions were a major reason for that growth.” - B2Launch client

Our team is comprised of talented individuals who skillfully execute. From content creation and campaigns, to creative direction, design and project management, we are committed to creating success for our clients.

 
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Rebecca Macleod, Founder & Chief Consultant

Rebecca works with organizations to ensure every marketing effort has impact. She knows how to quickly create velocity, and how to effectively manage resources to balance desired outcome and budget.

With an aptitude for quickly grasping the value of complex product and service offerings, Rebecca is an expert at translating ideas into stories that resonate with audiences. She has over 20 years of experience working with technology-driven organizations, and knows how to build marketing programs that support business objectives, growth goals and profitability expectations. She is a skilled leader with expertise in developing and managing strategy, building teams and successfully executing within tight timelines and budgets. Additional areas of expertise include audience persona definition, brand development, creative direction, messaging, positioning, content creation, content marketing, PR and team leadership.

 
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Kimberly Witchey, Creative Director

Kimberly is a big picture thinker. She provides creative strategy and thinking beyond a single project and can apply it across multiple mediums. With more than a decade of experience working for advertising agencies and in-house marketing teams, Kimberly is nimble and accountable with proven proficiencies in project ownership and a client-centric approach. She is a wonderful listener who hears and responds to specific client needs and challenges. Kimberly's portfolio includes award-winning designs for Chipotle Mexican Grill, leading the rebrand of Seattle University’s quarterly magazine and work with national and international brands including AT&T, Netflix and Hyatt Hotels. 

 
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Katie Carlson, Project Management & Execution

Katie connects brands to people in meaningful ways through creative positioning, strategic partnerships, and consistent project management. With nearly a decade of experience in both agency and in-house marketing teams, Katie is an expert at adeptly managing and executing projects for B2B and B2C organizations. Areas of expertise include positioning, messaging, communication strategy, campaigns, media, events, and partner/channel marketing. She has worked with leading Seattle-area and global brands including Pike Place Market, Under Armour, Microsoft, GoPro, H&R Block, and McDonalds. Katie approaches each project from a holistic perspective—seeking solutions that enhance both the brand and the organization’s bottom line.

 
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Stacy Painter, Marketing Execution

Stacy is a marketing professional with experience in both startup B2C and
B2B in the tech industry (SAAS). Her areas of expertise include content
creation, social media campaign execution, community management and
project management. She is also skilled in content management, website
usability, and search engine optimization. Stacy has a keen attention to
detail, is a quick learner, and enjoys taking on new projects with a "hit
the ground running" attitude.

 
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Shana McKibbin, Technical Writing and Editing

With over 15 years of experience, Shana has deep expertise producing a wide variety of written content, with a specialization in technical writing. She has written everything from standardized-response business emails to software documentation to 200+ page technical manuals to competitive marketing research reports. Curiosity and an ability to rapidly learn about new industries and technologies is second nature for Shana, and it allows her to approach projects with fresh eyes and create high-quality content.

 
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Holly Hallet, Events & Logistics

Holly is a resourceful and passionate event and logistics professional. She has experience planning and executing complex events and programs for organizations large and small. Holly is dedicated to ensuring our clients’ programs are executed efficiently and successfully.

 
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Zoe Brinkley, Design

Zoe Brinkley is a Summa Cum Laude graduate from the University of North Texas with a BFA in Graphic Design. In 2015 she won an ADDY—one of the highest recognitions in the design industry—for her work on the Sugar Skull Café Logo. This work was later featured in PRINT Magazine’s design annual as one of the best American designs of 2015. In 2017 she won her second ADDY for illustration work. She has worked with numerous technology and aerospace companies and was invited to give a talk at the NASA Research Park in 2017 about the importance of design. Her background includes branding, illustration, UI/UX, and app design.