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ABOUT B2LAUNCH

Deeply embedded.
Fully focused.

B2Launch works with a small number of companies at a time. We operate as an embedded partner, not an agency managing dozens of accounts. The result is deeper understanding, stronger alignment, and marketing that reflects where the business is going, not just where it has been.

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MEET THE FOUNDER AND CEO

Rebecca MacLeod

Rebecca MacLeod, B2Launch CEO & Founder. A woman with shoulder-length dark hair, smiling, wearing a gray turtleneck sweater, against a white background.

Rebecca MacLeod is a strategic marketing leader with more than 20 years of experience helping organizations build brands, launch new ventures, enter new markets, and accelerate growth.

Her work spans startups, established companies, and organizations navigating pivotal moments—from market entry and rebrands to commercialization and long-term growth. She has led marketing initiatives for companies in advanced energy, defense, enterprise software, critical infrastructure, and other complex industries where trust, credibility, and market understanding are critical to success.

Clients engage Rebecca for her ability to combine strategic thinking with hands-on execution. Through B2Launch, she partners closely with founders and executive teams to translate business strategy into brands, marketing programs, and market momentum.

Work With Us
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THE B2LAUNCH TEAM

Senior expertise,
scaled to the engagement.

B2Launch is supported by a trusted team of senior specialists across strategy, design, content, digital marketing, development, and communications. We assemble the right expertise for each engagement, giving clients access to experienced practitioners and integrated execution without the overhead of a large agency.

get in touch
A woman and a man are celebrating with champagne in a room with large windows at night. The woman is holding a microphone. Rebecca MacLeod, B2Launch CEO, and Sean MacLeod, B2Launch managing partner.
B2Launch team photo. Two women smiling, one with dark brown hair in a blue dress with a red lips pattern and wearing gold earrings, the other with short dark hair in a red top with a flower brooch, in a dimly lit indoor setting.
B2Launch team photo. Two women smiling on a rooftop at night with a city skyline, a Ferris wheel, and a waterfront in the background.
B2Launch team photo. Four women smiling and posing with their arms raised on a city sidewalk. The women are dressed in fashionable attire, including a leopard print coat, beige jacket, and black boots.

SELECT ENGAGEMENTS

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Evolving a Brand
Helped establish the strategic foundation for HCI Energy and supported the company through years of ongoing marketing execution. Led the transformation to Evoltix, including a new brand architecture, identity, messaging, website, and market launch.

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Aligning Brand and Business Strategy
Led a comprehensive rebrand and market repositioning effort, then served as an ongoing strategic marketing partner for several years. The work helped strengthen customer alignment, clarify the company's value, and support continued growth.

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Building a Brand from the Ground Up
Developed the company's early brand platform, messaging, website, and marketing foundation, then supported the organization through multiple years of rapid growth and expansion.

Colorful sunburst design next to the text 'SOL ZERO' in bold blue letters

Architecting a Multi-Brand Ecosystem
Developed the Sol Zero parent brand and supporting brand architecture, including Special Teams and Civic Forge. The engagement included brand strategy, websites, launch assets, and marketing materials that created a cohesive foundation for growth across all three organizations.

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Revitalizing an Established Technology
Repositioned and relaunched a proven wind energy solution under new ownership, creating a modern brand platform, website, and marketing foundation. Today, B2Launch continues to lead ongoing marketing and growth initiatives.

Logo featuring a stylized crescent shape and the words 'X Resources'.

Delivering a Mission Critical Launch Program
Built and executed a complete marketing program in just three months to support a major mission announcement, including a redesigned website, 3D animation, scripts, infographics, and a full communications asset suite.

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Working with the B2Launch team has been an absolute success. Since they came on board, our sales are up 89% year-to-year and the quality of leads coming in has improved as well. B2Launch are pros and it shows in their collective results.


CLIENT, TECHNICAL SERVICES ORGANIZATION