MOHAI’s 10th annual Innovation Exchange event focused on Seattle’s South Lake Union (SLU) neighborhood and its’ transformational journey to become one of the world’s greatest hub’s for innovation. Executives from SLU-area companies shared their insights about the past and the future of the neighborhood, and what makes it an epicenter for innovation.
Just as you can carefully, systematically organize your shoe closet or your junk drawer, you absolutely can (and should) clean up and clean out your content and hone your approach for smart future content creation.
Before you invest your critical time and resources, take a step back and build a foundation for all future marketing efforts — it can take less time and money than you think, and it is well worth the effort and investment to set your business up for exponential growth and sustained success.
There’s plenty to be excited about when it comes to thought leadership. And though it may be a hot buzzword — and often a high priority — for marketing teams, many organizations think they’re effectively creating thought leadership content, but they’re not.
While a lot of the effort involved in successfully marketing an organization is logic-driven, the “right brain” side of the equation cannot be ignored. The ability to visually convey your big idea and successfully relate your value proposition with images, typefaces and colors is indeed an art.
It is a common misconception that Facebook has no place for companies who are marketing to other companies. There is a belief that Facebook’s marketing value begins and ends with B2C marketing and sales, but nothing could be further from the truth.
"The addition of Kimberly to our team means that we'll be able to provide the very best in creative services to our clients."
"Many people think of MOHAI as the place where Seattle's history is preserved, but it is in fact an incredibly important place for planting the seeds for our region's future," Rebecca MacLeod said.
Congratulations to B2Launch client, Stratos Genomics, for raising another $20 million to finalize commercialization of its' next generation sequencing technology!
Old school marketing is about selling your product or service. Today’s marketing is about developing a relationship and having a conversation with your audience.
B2Launch client, FenoLogica, is featured in the October 2017 issue of Seattle Business Magazine!